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1. Create an Online Store: Build a dedicated website or an online store where customers can browse and purchase your utility knives easily. Ensure that the website is user-friendly, visually appealing, and mobile-responsive.

2. Optimize for Search Engines: Implement search engine optimization (SEO) techniques to improve your website's ranking on search engine result pages. Use relevant keywords like "utility knife," "rubber grip," "anti-slip," etc., to attract organic traffic.

3. Leverage Social Media: Establish a presence on popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Regularly post engaging content, product photos, and videos to showcase your utility knife and interact with potential customers.

4. Online Marketplaces: List your product on popular online marketplaces like Amazon, eBay, Etsy, and others. These platforms have a vast user base, allowing you to reach a broader audience.

5. Influencer Marketing: Collaborate with influencers or bloggers in the DIY, home improvement, or tool niche to promote your utility knife. Influencers can create content and reviews that reach their followers, expanding your product's visibility.

6. Email Marketing: Build an email list by offering discounts or useful content related to your product. Send out regular newsletters to keep subscribers informed about new products, promotions, or updates.

7. Customer Reviews and Testimonials: Encourage satisfied customers to leave positive reviews and testimonials on your website and other online platforms. Positive feedback builds trust and encourages potential buyers to make a purchase.

8. Paid Advertising: Invest in pay-per-click (PPC) advertising on platforms like Google Ads and social media to target specific audiences interested in knives or home improvement tools.

9. Offer Special Deals: Run occasional promotions, discounts, or bundle deals to attract new customers and encourage repeat purchases.

10. Product Demonstrations: Create videos demonstrating the features and benefits of your utility knife. Post these on your website and social media channels to educate potential customers about your product.

11. Attend Trade Shows: Participate in relevant trade shows or exhibitions to showcase your utility knife to a targeted audience and network with potential buyers and distributors.

12. Collaborate with Retailers: Approach local and online retailers to carry your product in their stores. Building partnerships with established retailers can significantly increase your product's exposure.

Remember that building a strong online presence and reaching customers on the network requires consistent effort and a strategic approach. Continuously monitor and analyze your marketing efforts to make improvements and adapt to changing market trends.