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1. Create an Online Store: Set up an e-commerce website to showcase and sell your bricklaying trowels. There are various platforms available like Shopify, WooCommerce (for WordPress), or BigCommerce that offer user-friendly interfaces to help you create an online store.

2. Product Listings: Create detailed and appealing product listings for your bricklaying trowels. Include high-quality images, detailed descriptions, specifications, and any unique selling points of your product. Make sure to clearly state the benefits and features that set your trowels apart from others.

3. Search Engine Optimization (SEO): Optimize your product listings and website for search engines. Use relevant keywords in your product descriptions, meta titles, and meta descriptions to improve your website's visibility in search engine results.

4. Social Media Marketing: Utilize social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote your products. Share engaging content, images, and videos showcasing the utility and quality of your trowels. Use relevant hashtags to increase the discoverability of your posts.

5. Content Marketing: Start a blog or resource section on your website where you can share informative articles related to bricklaying, construction tips, maintenance guides, and other relevant topics. This not only establishes your expertise but also attracts potential customers to your website.

6. Email Marketing: Collect email addresses from interested customers and send out regular newsletters or promotional emails. Offer special discounts, product updates, and valuable content to keep subscribers engaged and informed.

7. Online Marketplaces: List your products on popular online marketplaces like Amazon, eBay, or Etsy. These platforms have large user bases and can help you reach a wider audience.

8. Pay-Per-Click Advertising (PPC): Consider running PPC campaigns using platforms like Google Ads. Target specific keywords related to bricklaying tools and equipment to drive targeted traffic to your website.

9. Influencer Collaborations: Partner with influencers or bloggers in the construction or DIY niche to review and promote your trowels. Their endorsement can help build trust and credibility among your target audience.

10. Customer Reviews and Testimonials: Encourage customers to leave reviews and testimonials on your website or other platforms. Positive feedback can influence potential buyers and build trust.

11. Networking and Partnerships: Attend relevant industry events, trade shows, and conferences to network with potential customers and partners. Collaborate with construction companies, contractors, and builders to expand your reach.

12. Local SEO: If you have a physical store or location, optimize your website for local search. This includes adding your business to Google My Business and other local directories.

Remember that building an online presence and attracting customers takes time and consistent effort. Continuously monitor your marketing strategies, analyze results, and adapt your approach based on what works best for your target audience.